ZOOX Launch Party

ZOOX Launch Party

Project

ZOOX

Client

Zoox

Date

Sep 15, 2025

Service

PACKAGING, EVENT IDENTITY, DIGITAL S&B, ANIMATION

The challenge

The Zoox Launch Party 2025 brought Amazon's brand-new automated Robotaxi to the world for the first time in Las Vegas. The visual identity needed to be bold, adaptable, and immediately recognizable across signages, digital screens, and printed materials while maintaining consistency.

The Zoox Launch Party 2025 brought Amazon's brand-new automated Robotaxi to the world for the first time in Las Vegas. The visual identity needed to be bold, adaptable, and immediately recognizable across signages, digital screens, and printed materials while maintaining consistency.

The Zoox Launch Party 2025 brought Amazon's brand-new automated Robotaxi to the world for the first time in Las Vegas. The visual identity needed to be bold, adaptable, and immediately recognizable across signages, digital screens, and printed materials while maintaining consistency.

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