ZOOX
The Zoox Launch Party 2025 brought Amazon's brand-new automated Robotaxi to the world for the first time in Las Vegas. The visual identity needed to be bold, adaptable, and immediately recognizable across signages, digital screens, and printed materials while maintaining consistency.
EA Collective
Working with a $5000 budget and a month, I designed the campaign's digital, printed, and branding systems for the annual company summer kickball game, which took place at the end of July 2025. The project's identity aims to embody the fun, energetic, and dynamic context of summer Chicago—sunny and good vibes.
CMEP SWAG
The CMEP SWAG Campaign is dedicated to student- and staff-designed merchandise to build community, foster inclusion, and promote the office as an accessible resource for diversity, inclusion, and community engagement. Inspired by the university's young and vibrant community, the campaign highlights the diverse and multicultural ground. The three social posts and printed zines
ITP/IMA/Lr
As a proposal for NYU the Brooklyn 370J Street technology center at ITP/IMA/LowRes, the visual design and style guide was created to reimagine the spatial design for the space.